Toba Centre launches ‘Go Blue’ campaign for Child Abuse Prevention Month

October marks Child Abuse Prevention Month crossed Canada, and present successful Manitoba, Toba Centre for Children and Youth is moving to raise consciousness and organization engagement pinch their “Go Blue” initiative.

The run highlights nan unsettling numbers of kid maltreatment successful Manitoba, wherever an estimated 4,000 cases are investigated annually, pinch galore much apt going unreported.

“It’s our occupation to beryllium alert and definitive our concerns,” said Christy Dzikowicz, CEO of Toba Centre of Children and Youth. “I deliberation we person a agelong measurement to spell and we can’t relent.”

The “Go Blue” run intends to not only raise consciousness astir nan rumor but besides to promote individuals to return action. It encourages Manitobans to study nan signs of kid maltreatment and to familiarize themselves pinch nan resources disposable to thief those successful need.

“Part of our work is opening up this speech and not being acrophobic of it,” Dzikowicz said.

“We each person a domiciled to play successful protecting children,” said Toba Centre successful their media release.

On Oct. 24, nan centre is asking group to show their support by wearing blue, lighting their homes and businesses successful blue, and sharing photos connected societal media pinch nan hashtag #GoBlueToba.

Princess Auto Stadium and Canada Life Centre will beryllium participating. Several businesses are besides participating successful nan campaign, offering opportunities for nan organization to get involved.

“[Abuse] thrives successful secrecy, it thrives erstwhile cipher is addressing it aliases talking astir it,” said Dzikowicz,

“Telling families that their organization has their backmost is key.”