Netflix's Christmas Day NFL Games Set a Streaming Record

It was a record-setting Christmas Day for Netflix (NFLX).

The institution reported that its first foray into broadcasting National Football League (NFL) games unrecorded group a streaming record.

Netflix said nan games connected Dec. 25, which began pinch nan Kansas City Chiefs and Pittsburgh Steelers followed by a lucifer betwixt nan Baltimore Ravens and Houston Texans, were nan 2 most-streamed games successful nan league’s history, pinch an mean assemblage of 24 cardinal viewers.

The ratings besides sewage a boost from a capacity by music prima Beyoncé during nan halftime of nan 2nd game, drafting complete 27 cardinal viewers, according to Nielsen. 

Hans Schroeder, NFL executive vice president of media distribution, said nan convention was “thrilled” pinch nan results, calling it “a historical time for nan NFL.”

This was nan first twelvemonth of a three-year woody for Netflix to watercourse NFL games connected Christmas Day. The streaming giant, known for its original programming and movies, is expanding its sum of unrecorded sports events, which included past month’s boxing match betwixt Jake Paul and Mike Tyson.

Netflix shares deed an all-time precocious earlier this month, and while they were astir 2% little successful intraday trading Friday, they person astir doubled successful worth truthful acold this year.