In-N-Out mocked with blunt billboard message after losing America's best burger title

Billboards mocking California's In-N-Out person been sighted each complete nan metropolis specified months aft it was dethroned arsenic America's champion by different section burger chain. 

The Habit Burger Grill, which has 380 restaurants based chiefly connected nan West Coast pinch a smattering of locations connected nan East Coast, became nan country's burger champion this July. 

But successful caller days, locals successful the Golden State person noticed 'congratulatory' advertisements placed peculiarly crossed Southern California by The Habit. 

'Congrats connected #2, In-N-Out', 1 of nan astir celebrated boards located adjacent Los Angeles International Airports reads. 

According to SFGate, nan peculiar advertisement sits supra a tattoo parlor connected Sepulveda Boulevard, straight crossed nan thoroughfare from an In-N-Out. 

But these messages aren't nan only parts of The Habit's cheeky campaign. 

The burger concatenation besides published a afloat page newspaper advertisement arsenic good arsenic created a Hollywood-style promo video pinch Jimmy Kimmel Live. 

The Habit's Double Char burger was classed first by USA Today, pinch nan runner-up being Double Double from In-N-Out.

The Double Char comes pinch 2 heavy beef patties, caramelized onions, lettuce, tomato, pickles and a toasted bun.

Originally known arsenic nan Hamburger Habit, The Habit opened its first edifice successful 1969 successful Santa Barbara, which is simply a small complete 94 miles northwest of downtown Los Angeles.

It set itself isolated from different chains by advertizing really it grilled patties complete an unfastened occurrence alternatively of a level apical griddle, giving their burgers a much home-made taste.

'We're each astir cooked-to-order food, chargrilling complete an unfastened occurrence for that authentic, steaming spirit our fans love. It's not conscionable astir nan taste, though. It's astir nan full experience,' Jason Triail, The Habit's head of culinary innovation, told SFGate. 

In 1976, Brent Reichard worked astatine nan original Habit Burger astatine property 16, and 4 years later, he bought nan edifice pinch nan thief of his relative Bruce, according to nan Santa Barbara Independent.

BurgerFi's BBQ Rodeo Burger clinched 3rd place, while burgers from Jack successful nan Box and Five Guys rounded retired nan apical 5 connected USAToday's list.

The 2 brothers ran nan increasing number of restaurants decades until Yum! Brands acquired The Habit successful March 2020. The Reichards sold nan remaining 8 restaurants to Yum successful December 2021.

Yum besides owns KFC, Taco Bell and Pizza Hut.

Younger than In-N-Out by complete 20 years, The Habit still has immoderate catching up to do pinch its competitor successful position of its beingness footprint and sales.

Although In-N-Out is almost wholly concentrated connected nan West Coast, it still has astir 400 locations, astir 20 much than The Habit.

In-N-Out besides boasted astir $1.8 cardinal successful income successful 2022, according to an estimate by Restaurant Business. 

The Habit recorded $661 cardinal successful strategy income complete nan aforesaid clip period, representing nan smallest conception of its genitor company's gross sources.