Apple Muscles Up iPad Pro With M4 Silicon and Tandem OLED Display

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Apple beefed up its iPad merchandise statement Tuesday by upgrading nan silicon successful its Air models and introducing a caller processor, nan M4, into its Pro editions, which besides sewage a show boost to OLED.

“The iPad Pro pinch nan M4 and outdoor viewable OLED surface is arguably nan champion tablet created truthful far,” Rob Enderle, president and main expert pinch Enderle Group, an advisory services patient successful Bend, Ore., told TechNewsWorld.

“The dual-layer OLED screens are nan champion screens ever utilized connected a tablet and make nan imaginative process overmuch much realistic,” added Tim Bajarin, president of Creative Strategies, a exertion advisory patient successful San Jose, Calif.

The caller 11-inch and 13-inch Pro models announced astatine an online, prerecorded arena person displays made of 2 OLED panels for exceptional brightness. According to Apple, nan Ultra Retina XDR show supports 1,000 nits of full-screen brightness for SDR and HDR contented and 1,600 nits of HDR highest brightness.

iPad Pro 11-inch and 13-inch models side-by-side

The caller iPad Pro comes successful 2 sizes, 11-inch and 13-inch, and features nan thinnest creation Apple has ever produced. (Image Credit: Apple)


A nano-texture solid action is besides offered for nan display. Nano-texture solid is engineered to scatter ambient ray and trim glare.

Both nan tandem OLED and etched solid overlay are unique, noted Jim McGregor, laminitis and main expert astatine Tirias Research, a high-tech investigation and advisory firm, successful Phoenix. “I person not seen this dual-layer OLED show solution before,” he told TechNewsWorld. “The etched solid overlay is besides unique.”

“The show is stunning,” Enderle said. “The only point I wonderment astir is longevity. OLED is beautiful but not very robust, and they are pushing a batch of powerfulness done it. Longevity of nan show could go an rumor agelong term.”

“As a photographer, I americium excited to spot really my images will look connected it,” added Anshel Sag, a elder expert pinch Moor Insights & Strategy, a exertion expert and advisory patient based successful Austin, Texas.

“However, I americium a small amazed they didn’t effort to beef up nan camera’s capabilities to really show disconnected nan display,” he told TechNewsWorld.

Enter M4 Silicon

In an different move, Apple introduced its next-generation M4 silicon into nan caller iPad Pro models. “Usually, next-gen chips are introduced connected nan Mac first,” Bajarin told TechNewsWorld. “Apple did this to stress their belief that nan iPad is very overmuch a PC arsenic Jobs envisioned erstwhile he launched it 14 years ago, making it a powerful imaginative instrumentality that mirrors nan functionality mostly done connected a PC.”

The spot is built connected second-generation three-nanometer technology, which is much power-efficient than its predecessors. Apple said nan M4 tin present nan aforesaid capacity arsenic nan M2 spot successful nan erstwhile iPad Pro models, utilizing half nan power.

According to Apple, nan M4 delivers 50% faster CPU capacity than nan company’s M2 silicon and 4 times amended wide capacity than M2.

“A caller type of Apple silicon making its debut successful an iPad is simply a displacement from wherever we’ve historically seen it introduced. It is consistent, though, pinch Apple positioning iPad arsenic a full-featured main machine option,” said Ross Rubin, nan main expert pinch Reticle Research, a user exertion advisory patient successful New York City.

iPad Pro pinch M4 silicon processor

Rendering capacity successful apps for illustration Octane sees a important upgrade pinch nan M4 chip, now up to 4 times faster than erstwhile iPad Pro models equipped pinch nan M2. (Image Credit: Apple)


“That they put their astir advanced, highest-performance spot successful nan iPad lends credibility to their statements that they spot nan iPad arsenic nan early of nan computer,” he told TechNewsWorld.

“They besides released their master apps connected nan platform,” he continued. “In immoderate ways, that is simply a stronger endorsement of nan iPad arsenic a imaginative powerhouse. It besides sends a beardown awesome to third-party developers, specified arsenic Adobe, that this an due level for those kinds of applications.”

“That’s been challenging for Apple successful nan past because erstwhile they’ve talked astir precocious performance, they’ve shown games connected nan iPhone and iPad,” he explained. “That tin beryllium a awesome ocular showcase, but for a merchandise that tin costs northbound of $1,000 and has a master explanation affixed to it, you request to show that nan productivity devices and capabilities are there.”

Mikako Kitagawa, a head and expert pinch Gartner, a investigation and advisory institution based successful Stamford, Conn., agreed. “I spot Apple trying to sharpen up nan position of iPad arsenic nan champion tablet for nan imaginative professionals,” she told TechNewsWorld.

Play To Boost Sales

Tirias’ McGregor reasoned that Apple will astir apt person different versions of nan M4 for nan various products successful its portfolio, but introducing nan spot successful nan iPad Pro is simply a important move.

“Coming retired pinch this type specifically for nan iPad Pro first makes a beardown connection that Apple views nan iPad arsenic a captious merchandise for nan market, not an accessory product,” he said. “For galore consumers, nan iPad has go their superior computing platform.”

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Jitesh Ubrani, a investigation head astatine IDC, a world marketplace investigation company, concurred that introducing nan M4 connected nan iPad Pro indicates Apple is taking nan shape facet earnestly but still sees it arsenic an add-on.

“It’s not a MacBook replacement by immoderate means. Rather, it’s a complementary device,” he told TechNewsWorld. “Beyond that, I deliberation nan timing astir nan merchandise of nan M4 besides puts unit connected Qualcomm arsenic their comparisons pinch nan M3 are instantly outdated.”

Apple’s information down introducing nan M4 successful nan iPad statement whitethorn besides beryllium a guidance to income numbers. “In nan first six months of Apple’s fiscal 2024, which ends successful September, iPad income dropped much than 20% compared to nan erstwhile year, a worrying inclination that Apple will beryllium looking to reverse pinch today’s caller models,” Felix Richter wrote for Statista connected Tuesday.

Apple’s iPad gross and its stock of nan company’s full revenue

Chart showing Apple’s iPad gross and its stock of nan company’s full revenue

Will Kerwin, a exertion equity expert pinch Morningstar Research Services successful Chicago, agreed. “We judge this shows a nickname by nan institution that nan iPad has been underperforming and warrants a privilege successful driving a return to growth,” he told TechNewsWorld.

Pencils and Palettes

In summation to nan Pro models, Apple introduced 2 caller iPad Airs, an 11-inch and, for nan first time, a 13-inch model, some pinch M2 silicon nether nan hood. The starting prices for nan iPad Air models are $599 for nan 11-inch and $799 for nan 13-inch. The 11-inch iPad Pro starts astatine $999, while nan 13-inch exemplary will waste starting astatine $1,299. The Air and Pro models will beryllium disposable for acquisition connected May 15.

Two upgraded accessories were besides announced astatine nan Apple event: a caller “magic” keyboard and a caller pencil. Apple has added usability keys to nan keyboard, an aluminum thenar rest, and a larger trackpad pinch haptic feedback.

The caller Apple pencil has a sensor that allows a caller instrumentality palette to look connected an iPad’s surface by squeezing nan tube of nan stylus. A gyroscope allows nan pencil to beryllium utilized much precisely.

Apple Pencil Pro

Apple Pencil Pro brings support for Find My for nan first clip to Apple Pencil, helping users find Pencil Pro if misplaced. It pairs, charges, and is stored connected nan broadside of nan iPad Pro pinch a caller magnetic interface. (Image Credit: Apple)


“The pencil continues to show really Apple innovates,” observed Mark N. Vena, president and main expert astatine SmartTech Research successful San Jose, Calif.

“You tin usage that stylus crossed their portfolio of iPads utilizing nan compression capability,” he told TechNewsWorld. “That’s a important time-saver. I do a small integer editing connected nan iPad, and nan expertise to region masks aliases edit things connected nan surface pinch precision is simply a large deal.”

“The Apple Pencil Pro is simply a large measurement guardant successful stylus capacity for managing images and video content,” he said.

“The hovering capabilities, nan expertise to alteration nan predisposition of devices by squeezing nan pencil earlier nan stylus touches nan aboveground of nan iPad are each nifty touches that adhd to nan imaginative experience,” Rubin added.

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